As Raksha Bandhan approaches, many individuals tend to think about rakhis, sweets, and delicious food. But what happens when you are apart from that individual with whom you spent your childhood?
That’s where the idea of sending rakhi online comes into the picture. With the emergence of e-commerce platforms, the scenarios have undergone drastic changes. It brings the convenience of browsing through thousands of designs from the comfort of your home.
Amidst the festive fervor, we are here with a guide that sheds light on the potential benefits of sending rakhi online. Here we go…]
A Glimpse At Its History
Raksha Bandhan has its roots entrenched in ancient Indian history and mythology. There are diverse regional variations in the way it is observed. The practice of tying a thread for protection, i.e., Rakhi, dates back to the Vedic era.
Why is it considered a thread of protection? In Sanskrit, Raksha Bandhan translates to “the knot of protection,” where a thread signifies the sister’s prayers and well wishes.
In the Hindu scriptures, there are several mentions of Raksha Bandhan. To name a few, in the Bhavishya Puran, Indra’s wife, Sachi, tied a thread around his wrist to protect him from the demon King Bali. In the Bhagavat Puran and Vishnu Puran, Vishnu’s wife, Goddess Lakshmi, ties a rakhi on King Bali.
Modern Twist on Raksha Bandhan
Over the years, Raksha Bandhan has transformed into an inclusive and diverse celebration. While the true essence of Raksha Bandhan remains rooted in tradition, many modern elements have been incorporated into the celebration.
The most notable twist is the virtual celebration. Those celebrated by distance can now celebrate this festival via video calls or by sending online rakhis.
In addition, the generation of Gen Z has made old-age customs more relatable, stylish, and meaningful. However, they don’t just follow traditions; they remix them. For example, traditional rakhis are often seen as personal statements today. By taking Raksha Bandhan online, they have made it inclusive and gender-neutral and reinvented the concept of gifts and hampers.
Benefits of Sending Rakhi Online
Online platforms are doing the rounds to make digital shopping easier, which means an extensive range of rakhis is just a few clicks away. Due to this, the online Rakhi market is thriving, and e-commerce platforms are witnessing a 20-30% increase in sales.
Apart from this, the other benefits of sending Rakhis online are as follows:
- Rakhis in Ample Varieties
A variety of sellers list their products on e-commerce portals, allowing people to access a range of Rakhis. Some of them even bring their traditions online. For example, sellers from Rajasthan will list meenakari or kundan rakhis, while sellers from Lucknow or Uttar Pradesh will offer zardozi rakhis, and sellers from Hyderabad will sell pearl rakhis.
This way, people who are different in their choices can source rakhis from the locations where they are highly popular without physically being present there.
- Time-Saving
Modern existence is all about the hassle of a busy lifestyle, which has become the norm over time. Fortunately, in this contemporary era, there is no need to walk down the streets to buy rakhis.
With due thanks to the advantages of the internet and technology, Rakhi shopping is not a daunting task anymore. Indeed, online facilities have made it highly convenient.
- Combos and Hampers
Rakhi isn’t just about a sacred thread; in fact, it’s the opportunity to surprise siblings with something they genuinely want or anything special. That’s where combos or hampers come into the scene.
Online sites offer exceptional combinations and hampers that cater to different tastes and needs. Typically, it comprises premium sweets, utility gifts, branded chocolates, personalized gifts, dry fruits, plants, and more.
- Customization Facilities
Whenever there is an occasion like Raksha Bandhan or Bhai Dooj, gifts make them infinitely better. Some gifting sites even offer customized gifting facilities, which means one can customize products and turn ordinary gifts into unforgettable ones.
To name a few, it can include anything from jewelry, clothing pieces, custom-made furniture, home decor, photo frames, coffee mugs, a makeup vanity with initials engraved, and a lot more.
- Complimentary Products
Sometimes, it’s a task to find a store selling Rakhis as well as pooja stuff nearby, especially in rural areas. To your surprise, many online platforms offer complimentary products like roli and chawal.
This is helpful mainly for sisters who are looking to send Rakhis to their brothers in other states or countries (both domestic and international).
- Effortless Comparison
Are you worried about being charged more? Say goodbye to such thoughts. Now that you can easily explore the end number of platforms, it has become easier to compare options and prices.
Besides products and prices, one can also compare the reputation of particular sites by reading their customers’ reviews. This is recommended because customer testimonials speak volumes about their services and the quality delivered.
- Discounts and Deals
Offline sellers may sometimes sell rakhis at higher costs, which may make it less affordable for customers on a budget. On the contrary, discounts or deals are one of the attractive features of online shopping.
Plus, customers can make the most of the coupons and vouchers for additional discounts over the final bill.
- Bypass Geographical Barriers
Missing the auspicious festival of Raksha Bandhan is truly heartbreaking for brother and sister. To address such adverse circumstances, online rakhi stores have extended networks in dozens of countries for convenient yet fast-paced delivery.
Since you need a device, be it a mobile phone, laptop, or PC, to order online, there is no need to step out anywhere. In specific, you can order rakhi from India and send it to other states or international countries.
- 24/7 Shopping
Offline stores have timings set, which may limit users to shop at any time of the day. Online stores are open round the clock or 24/7, which enables users to shop at their preferred time without having to look at their clock often. However, no matter whether you’re a night owl or an early riser, online stores have everyone’s back.
- Return/Exchange Policy
The most useful blessings of online rakhi stores are their return or exchange facilities. Offline stores don’t accept the product back if someone doesn’t like it, but online stores have opposite norms. If you don’t like the product, return or replace it. What about the money? Worry not; that will be credited or reflected in your account wallet.
Conclusion
It is evident that the rise of online rakhi shopping is a clear indication of the digital transformation. As a result, businesses and consumers are both benefiting from it. In particular, businesses are blessed with increased sales, and customers are staying ahead with the latest designs. Consequently, no online is getting the same old stack of rakhis.
These were some advantages of purchasing rakhi online. If you are convinced to shop online, then get your devices, search for the Rakhi store, make payment, wait 5-7 days, and get it delivered.
